Currently, the fitness industry is not very much on pause. New developments in remote training and home workout solutions could pave the way to a new era of how personal training could be conducted. By understanding the fitness ‘eco-system’ post-lockdown could help you boost your business in the right direction. Here are some ways for you to make the most of your time and productivity!
Here are some statistics for you. People are looking to improve their diet! More specifically, 37% of UK consumers and 55% of Italian consumers said that COVID-19 has caused them to eat healthier to support their immune systems. It was also reported that the majority of people that are eating healthier are between the ages of 16-34.
By providing nutritional advice and plans could add that extra value to your services. It is important to note that you should always act within your scope of practice. I’m sure that you are well-aware of how poor advice could affect your reputation as a trainer; therefore, be safe and be honest.
If you feel that you are lacking in knowledge, don’t be afraid to seek out a nutritional CPD, diploma or a degree pathway. An example of this could be a course such as the one provided by Precision Nutrition.
You are probably well-aware of how the fitness industry has shifted to online platforms to accommodate virtual training sessions. The number of fitness apps available for your devices is now endless. Each one is unique with their own methods to progress the workouts and get you results.
However, you cannot replace that kind of focus and care from a great personal trainer with any app designed for the masses. Going online or using apps more to help you get stuff done is now - essential.
Here’s a quick overview of some techniques you could implement:
Make sure you are optimising your marketing strategies to target your specific audience. Otherwise, you just become another PT in the crowd.
Give out free content. A lot of it. Not only it’s great for brand awareness, but it also gives you the opportunity to teach and reinforce your own knowledge.
If you are going to give out great content. Make sure that it’s nothing less than that.
What about quantity? No. It’s about consistency. Being consistent sends out a message to your audience that you are reliable and capable of delivering on your promises.
Recently, gyms in Dubai have reopened with a limited capacity of about 50%. It’s also speculated and mentioned that gyms in the UK may introduce a booking system for members. All of this means that there will be less space and availability for members to access the fitness facilities.
A solution is to move outside and start training your clients in public spaces. Of course, make sure you get permission from your local council/government if you are seeking to host fitness events. Not only these spaces are free, but they are open and is generally safer than being indoors.
Disadvantages of this type of business are the need for equipment and transport. It’s more suitable for a client that does not need heavy resistance to get the desired stimulus or to reach their goals.
Look. The industry is now packed full of apps and ready-made online programmes to serve the masses. Yes, they are cheaper and they are great stepping stones for beginners. Still, it is important to create bespoke programmes for your clients. Let new prospects know your value and how you can get them to their goals faster than any pre-made programmes.
Speaking of which, be sure to check out our app that you can use to create a bespoke programme in a matter of minutes - not hours. Not to forget that it’s only £10 a month (save 15% on an annual plan) with amazing up and coming features. Give one of our main features a try here.
Mintel, (2020). How COVID-19 is boosting our predicted trends for 2030? [online] Available at: http://www.mintel.com [Accessed 14 June 2020].